Welcome to Downtown Rhinelander!

Visitors to our historic downtown may enjoy the many retail and entertainment venues downtown, or may begin their visit with a historic walking tour to view and read the history of the fine architecture represented by these beautiful structures.

Once you've been downtown, you're bound to return to enjoy shopping and dining in any one of the over 200 businesses downtown or to enjoy one of our many special events and festivals downtown.

The City of Rhinelander, the "Home of the Hodag", was founded in 1882 as the county seat of Oneida County, Wisconsin. The city, originally known as Pelican Rapids, was built at a site located at the confluence of the Pelican and Wisconsin rivers.

Today's Featured Business
Sand Creek Consultants
108 East Davenport Street, Rhinelander WI - 715.365.1818
Photo Gallery

Flower Baskets


No Parking Downtown Saturday, October 26 from 1:30 4:00 p.m. for Downtown Trick or Treat

On Saturday, October 26, 2019 DRI (Downtown Rhinelander, Inc.) will be hosting the Downtown Trick or Treat event. This event continues to grow each year. Do to the large number of children that attend, the sidewalks are unable to accommodate all the pedestrian traffic and some of that traffic spills over into the roadway. This creates safety concerns. To make the event safer for children to participate in, DRI and Rhinelander Police Department have asked area fire departments to participate and block certain downtown intersections to prohibit vehicle traffic during the event.

Once we park the fire trucks at their designation intersections, vehicles will not be allowed to operate inside of the street closure area. If you are already parked in the area prior to the event starting, we ask for your cooperation and wait until after the event to attempt to leave. We will be posting signs downtown to remind people of the event and parking restrictions. If you plan on shopping, eating, or being downtown on Saturday between 1:30 p.m. and 4:00 p.m. we ask you park in the Anderson Street lots.

We would like to thank Newbold Fire Department, Crescent Fire Department, Stella Fire Department, Sugar Camp Fire Department, Pelican Fire Department, and Rhinelander Fire Department for participating in the event.